Indian Wearable Market Shipped a Record 14.9 Million Units in 2022

Driven by ear-worn devices, Bharat's wearables market shipped a record 14.9 million units and witnessed an impressive 168.iii per cent year-over-twelvemonth (YoY) growth in 2019, a new report past International Data Corporation (IDC) said on Thursday.

Bones wearables continue to dominate India's wearables market with a 96.2 per cent category share, up 177 per cent YoY in 2019.

Smart wearables that can run 3rd-party applications on the device itself, accounted for 3.8 per cent of the overall wearable shipments in 2019 and registered 49.5 per cent growth from the previous yr.

"Ear-worn devices have found huge appeal with consumers, who are spoiled for choice with a variety of models at different price points. Affordable neckbands are leading the charge of migration from wired to wireless in this category.

"At the same fourth dimension, truly wireless devices with improved bombardment life and connectivity are attracting users to spend more. As more vendors entered this segment with affordable options, the boilerplate selling toll (ASP) of the category came down to $39 in 2019 from $63 a year agone, resulting in massive growth in this category," Anisha Dumbre, Market place Analyst, IDC Republic of india, said in a statement.

Accounting for about shipment volumes, the earwear category grew 5-fold shipping 8.five 1000000 units, watches grew 77.five per cent while wrist bands concluded the year equally the second-largest habiliment category.

Earwear grew multifold with 443.six per cent during 2019, making it one of the fastest-growing consumer electronics categories in the country.

India based vendor Gunkhole Lifestyle was the leading brand with a 27.3 per cent market share in this category in 2019.

Multiple distribution partnerships with the leading eastward-commerce and retail channels, affordable pricing, and significant investment in marketing, helped BoAt Lifestyle to proceeds share in this category.

However, in the truly wireless segment, Apple continues to lead the segment with its AirPods range, thus, garnering 43.one per cent market place share in 2019.

"The wearables market is in a country of flux with new form factors and brands inbound every few months. Vendors are recognising the growth potential of the wearable devices and unlocking new use cases for a holistic wearable experience," said Jaipal Singh, Associate Research Manager, Client Devices, IDC Bharat.

Wrist bands continued to grow in higher double-digit every bit the year ended with 5.3 1000000 units, up 52.6 per cent from the previous year.

Xiaomi remained the dominant leader with a 48.9 per cent category share and grew 54.7 per cent YoY in 2019.

Titan also maintained its 2nd position with a 14.five per cent category share every bit its shipments grew 24.ane per cent during the yr. The category remains consolidated to the tiptop 5 vendors, contributing 86.half-dozen per cent share to the category in 2019.

A total of 933 1000 units of watches were shipped during the yr with a 77.5 per cent YoY growth. Smartwatches go along to lead the watch category with 61.one per cent share in 2019 and grew 53.6 per cent from the previous year.

In the smart scout category, Fossil was the leading vendor with thirty.3 per cent share, followed past Apple with a 26.6 per cent share in 2019.

Still, Huami with its Amazfit make, was the leading player in the bones watch category.

Besides, Huami's aggressive pricing and well-diversified portfolio helped the brand to become the second largest brand in the overall lookout category.